By Barbara Klinger
Because the mid-eighties, extra audiences were looking at Hollywood videos at domestic than at motion picture theaters, but little is understood approximately simply how audience event movie open air of the multiplex. this is often the 1st full-length research of the way modern leisure applied sciences and media--from cable tv and VHS to DVD and the Internet--shape our encounters with the films and impact the classy, cultural, and ideological definitions of cinema. Barbara Klinger explores subject matters equivalent to domestic theater, movie accumulating, vintage Hollywood motion picture reruns, repeat viewings, and net movie parodies, delivering a multifaceted view of the presentation and reception of flicks in U.S. families. Balancing historical past with theoretical and cultural research, she reveals that at the present time cinema's strong social presence can't be totally grasped with no contemplating its prolific recycling in post-theatrical venues--especially the house.
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Additional info for Beyond the Multiplex: Cinema, New Technologies, and the Home
But with a high resolution, 42" widescreen picture, it’s more like a theater in your living room. ”20 T H E N E W M E D I A A R I S T O C R AT S / 2 7 Promotions thus strive to reform television by associating it with cinematic and digital standards for picture and sound reproduction. Far from giving the traditional family television any quarter, home theater discourse simply exacerbates social suspicions about the deﬁciencies of this medium. That is, by revamping television through an aristocratic techno-aesthetic, the discourse acts upon the legacy of television’s negative reputation as a form of “low” mass culture that attracts mindless consumers.
A promotion for Toshiba DVD, for example, says: “Sound hits you at a speed of 760 mph. Light hits you at a speed of 671,000,000 mph. Toshiba DVD makes it actually feel like it. . Your pulse races. Your gut T H E N E W M E D I A A R I S T O C R AT S / 4 1 quivers. That little vein in your forehead is throbbing. Senses—meet Toshiba DVD. . You’ve got senses. Use them . . your senses will thank you for this complete and total assault. ”49 But, as home theater technologies have developed, companies also have addressed more nuanced reaches of sensory experience, the more subtle sensations characterized by reﬂective immersion.
6 This system makes up an environment of exhibition that, through various institutional cues, shapes the audience’s disposition toward the artifact it is about to behold. For example, whether paintings are exhibited in a museum, on an urban street, or in the foyer of the Ramada Inn affects how they will be perceived; each situation carries with it a loaded cultural charge that orients the beholder’s roving eye. Institutional signal systems have exactly this function in relation to the cinema as well.
Beyond the Multiplex: Cinema, New Technologies, and the Home by Barbara Klinger